You might hear some talk about AI potentially signaling the end of B2B marketing as we know it.
The reality is, AI isn’t ending B2B marketing; it’s transforming it. We’re seeing companies build “AI-first” teams, showing a commitment to integrating AI deeply into their operations. Generative AI is becoming a significant tool, helping marketers create content and personalize experiences in new ways. The conversation isn’t about AI killing B2B marketing, but rather how B2B marketing is evolving with AI.
- AI is prompting the creation of new team structures, like “AI-first” teams.
- Generative AI is being used as a practical tool in B2B marketing.
- The discussion is centered on AI’s transformative impact, not its destructive one.
This shift towards integrating AI raises interesting questions about the specific applications of generative AI in daily marketing tasks.
