It seems like AI has officially moved from a future possibility to today’s reality for marketers. The short answer is a resounding “yes,” AI is rapidly becoming central to marketing.
Here’s the quick rundown:
- Datalinx AI recently secured $4.2M to boost data automation, reflecting the investment pouring into AI.
- The year 2026 keeps popping up as a pivotal point for AI’s increasing influence on ad spend.
- Even Google is getting in on the action with a new podcast dedicated to unraveling AI marketing.
- AI is being used for everything from creating stories to improving customer service with agentic AI.
Why this matters: AI’s expanding role indicates a fundamental shift in marketing strategies, impacting not only how we create content but also where ad dollars are allocated.
