I’ve been following the buzz, and it seems AI’s influence on marketing is undeniable right now.
The short answer is that AI is rapidly changing the game, but there are still challenges and concerns to address.
Here’s what’s happening:
- Salesforce is reportedly acquiring Qualified for $1.5B to enhance AI automation.
- netpulse AG is pushing forward with AI-driven SEO solutions.
- Arcads.ai secured $16M in Seed Funding for its AI video creation platform.
- Ads labeled as AI-generated can see a 31 percent drop in consumer clicks.
Why this matters: All this activity underscores AI’s growing role, but also highlights the need for responsible implementation and consumer transparency.
