AI is making big waves in marketing tech, and it’s time to get up to speed. Here’s a quick rundown of what’s happening.
Here’s what to keep an eye on:
- Comviva’s MobiLytix® Real-Time Marketing Platform: It’s powered by GenAI.
- Matador AI & Nissan USA: They’ve teamed up, with Matador AI becoming Nissan’s preferred partner.
- AI Workshops: Keep an eye out for these, like the one mentioned in the Fayetteville Observer.
- Streann Media: They’re bringing AI-powered digital production to events like the World Legends Padel Tour Miami Finals.
- Real-Time Customer Journeys: Note that only 18% of CMOs are really nailing AI-driven customer experiences, according to ET Edge Insights.
- Kantar’s 2026 Forecast: AI is predicted to be a major marketing trend.
So, AI is definitely a hot topic in marketing, but adoption is still uneven. It will be interesting to see how these trends evolve through 2026.
