Understanding the Latest in MultiLocation Marketing Technology
For marketers working with businesses that have many different locations, keeping up with the latest technology is always a good idea. Netsertive recently shared some news about updates to their platform, especially something called ” Insights.” This new feature uses what they call “responsible AI” to help brands understand their marketing information better and act on it more quickly.
Let’s break down what this means for you and your marketing efforts.
What is MultiLocation Marketing?
Before we get into the new features, it’s helpful to remember what multilocation marketing involves. Imagine a business with many stores, like a chain of restaurants, car dealerships, or even banks. Each location might have slightly different needs, different local competitors, and different customers. Marketing for these businesses means managing campaigns that work for the brand as a whole, but also making sure each individual location can succeed locally.
This can be a complex task. You need to make sure the brand’s message is consistent everywhere, but also allow for local customization. You need to track how each location is performing, what’s working, and what’s not. This is where technology platforms become very helpful.
The Role of a Technology Platform
A multilocation marketing technology platform is ly a tool that helps businesses manage all these different marketing activities from one central place. Think of it as a control panel for all your locations’ marketing. It can help with things like:
- Creating and distributing marketing materials across all locations.
- Managing local listings on search engines and directories.
- Running local advertising campaigns.
- Tracking performance data from each location.
- Providing insights into what’s happening at a local level.
The goal of such a platform is to make marketing for many locations easier, more organized, and more effective.
Introducing Insights and Responsible AI
Netsertive’s recent announcement focuses on a new feature called ” Insights.” The name itself suggests that it’s about getting information that changes and adapts, helping you see what’s important right now. The interesting part is that this is “powered by responsible AI.”
So, what does that mean in practical terms?
- Insights: This likely refers to the platform’s ability to process a lot of marketing data from all your locations and then highlight the most important trends, patterns, or opportunities. Instead of you having to dig through spreadsheets and reports, the system tries to tell you what you need to know. For instance, it might tell you that a specific location is seeing a sudden increase in online searches for a particular product, or that a certain type of ad is performing exceptionally well in one region but not another. The “” part suggests that these insights are not static; they update as new data comes in.
- Responsible AI: This is a very important concept. When a company says their AI is “responsible,” it generally means they are thinking about how the AI is built and used, making sure it’s fair, transparent, and accurate. In a marketing context, this could mean the AI is designed to avoid making biased recommendations, to explain why it’s suggesting something, and to be reliable in its analysis. For example, it shouldn’t unfairly favor one location over another without good reason, and it should provide clear data to back up its suggestions. This helps build trust in the AI’s recommendations.
How This Helps Marketers
For marketers, these kinds of updates can make a real difference in daytoday work. Here’s how:
- Faster Understanding: Instead of spending hours analyzing data from dozens or hundreds of locations, the system aims to give you the key takeaways quickly. This frees up your time for other important tasks.
- Better Decisions: When you have clear, datadriven insights, you can make more informed decisions about where to allocate your marketing budget, which campaigns to adjust, and what strategies to try next.
- Quicker Action: The goal is to help brands “accelerate actionable insights.” This means not just getting information, but getting information that you can actually do something with, and getting it fast enough to make an impact. If you know immediately that a campaign isn’t working in a certain area, you can pause it or change it before too much money is spent.
- Improved Local Performance: By understanding the unique needs and opportunities of each location, you can tailor your marketing efforts to help each individual store or office perform better. This can lead to more local sales, more customer engagement, and ultimately, better overall brand performance.
- Consistency and Control: While the system helps with local insights, it still operates within a central platform, allowing you to maintain brand consistency across all locations while still allowing for local flexibility.
The Future of MultiLocation Marketing
The direction that Netsertive is taking with Insights and responsible AI points to a future where marketing platforms become even more intelligent and helpful. The aim is to move beyond simply managing campaigns to actively helping marketers understand complex data and make better strategic choices. For businesses with many locations, this kind of technology can be a significant advantage in a competitive marketplace.
As marketing continues to become more datadriven, tools that can process vast amounts of information and provide clear, reliable insights will become increasingly valuable. Knowing that these insights are generated responsibly adds another layer of confidence for marketers relying on these systems.
