I’ve been watching how AI is really changing the game in marketing. Companies are pushing towards fully automated systems, like Meta aiming for this by 2026, and new AI agents are popping up to help with everything from streamlining campaigns to digging into data for insights. It’s a big shift, and these AI agents are a key part of it.
- Start with a specific task. Don’t try to automate everything at once. Pick one area where you spend a lot of time, like creating ad copy variations or summarizing report data.
- Identify the right agent. Look for AI agents designed for that specific task. Some are good at creative writing, others are built for data analysis. Match the tool to the job.
- Feed it quality input. AI agents are only as good as the information you give them. Provide clear instructions and relevant data to get the best results.
- Review and refine. AI generated content or insights aren’t always perfect. Always review the output and make adjustments as needed. Think of it as a helpful assistant, not a replacement.
Your turn: What marketing task could an AI agent help you with first?
