What’s New with Salesforce Marketing Cloud Next?
Salesforce recently shared some news about their Marketing Cloud, now called Marketing Cloud Next. This update brings a lot of new artificial intelligence features designed to help marketers do their jobs better and faster. The main idea behind these changes is to make marketing more personal and for both businesses and their customers.
The Power of AI in Marketing
Artificial intelligence is at the heart of Marketing Cloud Next. Salesforce is using AI to help businesses understand their customers much better. This means they can create marketing messages that feel like they were made just for one person, rather than for a big group. For example, if you’ve ever received an email that seems to know exactly what you’re interested in, that’s often AI at work.
One of the big benefits of using AI in this way is that it helps businesses build stronger relationships with their customers. When customers feel understood and valued, they are more likely to stick with a brand. This is good for business because it often leads to more sales and loyal customers over time.
Making Marketing More Personal
Marketing Cloud Next focuses a lot on personalization. Imagine a customer who loves hiking. With the new AI features, a business could send them information about new hiking gear or trails, rather than something they aren’t interested in, like cooking supplies. This makes the marketing message much more relevant and helpful to the customer.
The AI tools in Marketing Cloud Next can look at a lot of information about customers, like what they’ve bought before, what pages they’ve looked at on a website, and even what emails they’ve opened. All of this information helps the AI suggest the best way to communicate with each individual customer.
Helping Marketers Work Smarter
It’s not just about the customers; Marketing Cloud Next is also designed to help marketers themselves. Marketing can be a very busy job, with lots of different tasks to manage. The new AI features can automate some of these tasks, freeing up marketers to focus on more creative and strategic work.
For example, AI can help with things like:
- Deciding the best time to send an email to a particular customer.
- Suggesting what products or services a customer might be interested in.
- Creating different versions of an advertisement to see which one works best.
By taking care of these repetitive or dataheavy tasks, the AI allows marketers to be more productive and come up with better marketing ideas.
Connecting Different Parts of a Business
Another important aspect of Marketing Cloud Next is how it helps different departments within a business work together. Often, customer information can be spread out across various systems. This can make it hard to get a complete of a customer.
Salesforce aims to bring all this information together in one place. This means that the sales team, the customer service team, and the marketing team can all access the same uptodate information about a customer. When everyone is on the same page, it leads to a much smoother and more consistent experience for the customer.
For example, if a customer talks to customer service about a problem, the marketing team will know about it and can adjust their messages . This prevents a business from sending marketing messages that might not be appropriate given a customer’s recent experience.
Looking Ahead
The updates to Marketing Cloud Next show that Salesforce is committed to using AI to improve marketing. As technology continues to change, businesses need tools that can help them keep up and connect with their customers in meaningful ways. These new AI capabilities are a step in that direction, offering marketers new ways to be effective and build stronger customer relationships.
The goal is to make marketing not just about selling things, but about creating positive and helpful experiences for customers. When customers feel understood and valued, they are more likely to become loyal supporters of a brand. This is a winwin situation for both businesses and their customers.