I’ve been watching how marketers are using AI, and it’s clear things are changing fast. More and more Chief Marketing Officers are putting serious money into artificial intelligence. This isn’t just hype; they’re seeing the potential. We’re also seeing a wave of new AI tools popping up, specifically designed to help us marketers get better at what we do. These tools promise to sharpen our targeting and give us deeper insights into our customers and campaigns. It feels like we’re just at the beginning of figuring out how powerful this can be for our work.
Lessons I’m taking away:
- CMOs are increasing AI budgets, which signals growing confidence in the technology’s value for marketing.
- New AI tools are focused on improving specific marketing tasks like targeting and gaining insights.
Think about one area in your marketing strategy where better targeting or deeper insights would make a big difference. Could an AI tool help you get there?
Next time, we’ll dive into specific examples of these new AI tools and how they’re being used.
