so AI is shaking things up in marketing, and I’ve got the latest updates for you. From boosting fan content with Adobe AI to acquisitions that ramp up AI capabilities, here’s what’s happening. Plus, there’s a big discussion around ethical AI use, especially in places like Nigeria, and even debates about AI’s growing role in creative areas.
Here are some key moves:
- Treasure Data is expanding access to its AI marketing cloud through the AWS Marketplace.
- Real Madrid is now using Adobe AI to produce content for fans.
- Havas has acquired Unnest to strengthen its AI and data capabilities.
The Results: Searchable secured €3.4 million to help brands figure out how AI models see them, while Lenovo is exploring AI to give traditional Indian art a fresh look.
The key lesson: It’s important to stay updated on AI’s expanding role across all marketing functions.
