AI is transforming digital marketing strategies, particularly in enhancing conversion rates and brand awareness. Understanding key metrics is crucial for leveraging AI’s full potential.
- Customer Lifetime Value (CLTV)
- Conversion Rate Optimization (CRO)
- Brand Sentiment Score
- Customer Acquisition Cost (CAC)
- Engagement Rate
By focusing on these metrics, marketers can gain deeper insights into campaign performance and customer behavior. How can you integrate AI-driven analysis into your current marketing workflow to track and improve these vital indicators?