I’ve been keeping an eye on the latest developments in AI for marketing, and there are a few interesting things happening right now. We’re starting to see formal recognition for expertise in this area, alongside new tools designed to make marketing more autonomous. It seems like the focus is shifting towards AI not just for analysis or simple tasks, but for more complex, agentic work. This is definitely something marketers should be aware of as the landscape evolves.
- AI marketing experts are now getting certified.
- New AI tools are being launched.
- These tools are being built for agentic marketing.
- One specific area seeing new tools is vacation planning.
What does “agentic marketing” mean in this context? It refers to AI tools that can act more independently to achieve marketing goals.
Keep an eye out for how these trends might impact your own work.
