I’ve been following how AI is seeping into marketing, and it seems like this tech might soon be calling all the shots. The short answer is that AI could be running entire marketing operations within a couple of years, which would be a big change from how things work now.
- Some reports predict AI agents will be running marketing by 2026.
- Companies are launching AI-powered platforms and “super agents.”
- These tools are designed to automate both customer engagement and marketing operations.
- Microsoft AI hired Andréa Mallard as CMO.
Why this matters: If marketing leaders are right, AI is about to change consumer behavior in a big way. This shift could redefine how brands connect with customers, making AI expertise a must-have for staying competitive.
