{"id":7082,"date":"2025-06-09T07:38:25","date_gmt":"2025-06-09T07:38:25","guid":{"rendered":"https:\/\/zebeh.com\/blog\/definitive-guide-to-ai-in-marketing-1\/"},"modified":"2025-06-09T07:38:25","modified_gmt":"2025-06-09T07:38:25","slug":"definitive-guide-to-ai-in-marketing-1","status":"publish","type":"post","link":"https:\/\/zebeh.com\/blog\/definitive-guide-to-ai-in-marketing-1\/","title":{"rendered":"Definitive Guide to AI in Marketing (1)"},"content":{"rendered":"<p>I&#8217;m seeing AI make some serious waves across the marketing landscape. It&#8217;s not just a buzzword anymore; it&#8217;s actively changing how we do things, from the creative side of content creation to the technical aspects of managing ad campaigns.<br \/>\nThis shift is also impacting how we look at results and measure what&#8217;s working. It&#8217;s a pretty fundamental change happening across the board in our field.<br \/>\nWhile the potential is huge, there are definitely some things we need to navigate.<\/p>\n<ul>\n<li>One challenge is getting a handle on all the different AI tools popping up and figuring out which ones are actually useful.<\/li>\n<li>Another hurdle is making sure we understand how these tools are making decisions, especially when it comes to things like targeting or performance measurement.<\/li>\n<li>Then there&#8217;s the ongoing need to keep our skills sharp and learn how to work effectively alongside AI.<\/li>\n<\/ul>\n<p>Fortunately, we&#8217;re also figuring out ways to tackle these issues.<\/p>\n<ul>\n<li>One approach is to focus on pilots and testing, trying out tools on a smaller scale to see the real-world impact.<\/li>\n<li>Building internal expertise is key, making sure our teams understand the technology and its implications.<\/li>\n<li>Collaboration is also vital, sharing knowledge and best practices across different teams and even with peers outside our organization.<\/li>\n<\/ul>\n<p>Ultimately, embracing AI is becoming less about if we should use it and more about how we can use it effectively to improve our marketing efforts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;m seeing AI make some serious waves across the marketing landscape.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[41],"class_list":["post-7082","post","type-post","status-publish","format-standard","hentry","category-news","tag-ai-marketing"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/comments?post=7082"}],"version-history":[{"count":0,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7082\/revisions"}],"wp:attachment":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/media?parent=7082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/categories?post=7082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/tags?post=7082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}