{"id":7105,"date":"2025-06-12T13:13:13","date_gmt":"2025-06-12T13:13:13","guid":{"rendered":"https:\/\/zebeh.com\/blog\/is-ai-killing-b2b-marketing\/"},"modified":"2025-06-12T13:13:13","modified_gmt":"2025-06-12T13:13:13","slug":"is-ai-killing-b2b-marketing","status":"publish","type":"post","link":"https:\/\/zebeh.com\/blog\/is-ai-killing-b2b-marketing\/","title":{"rendered":"Is AI Killing B2B Marketing?"},"content":{"rendered":"<p>You might hear some talk about AI potentially signaling the end of B2B marketing as we know it.<br \/>\nThe reality is, AI isn&#8217;t ending B2B marketing; it&#8217;s transforming it. We&#8217;re seeing companies build &#8220;AI-first&#8221; teams, showing a commitment to integrating AI deeply into their operations. Generative AI is becoming a significant tool, helping marketers create content and personalize experiences in new ways. The conversation isn&#8217;t about AI killing B2B marketing, but rather how B2B marketing is evolving with AI.<\/p>\n<ul>\n<li>AI is prompting the creation of new team structures, like &#8220;AI-first&#8221; teams.<\/li>\n<li>Generative AI is being used as a practical tool in B2B marketing.<\/li>\n<li>The discussion is centered on AI&#8217;s transformative impact, not its destructive one.<\/li>\n<\/ul>\n<p>This shift towards integrating AI raises interesting questions about the specific applications of generative AI in daily marketing tasks.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You might hear some talk about AI potentially signaling the end of B2B marketing as we know it.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[61],"class_list":["post-7105","post","type-post","status-publish","format-standard","hentry","category-news","tag-generative-ai"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/comments?post=7105"}],"version-history":[{"count":0,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7105\/revisions"}],"wp:attachment":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/media?parent=7105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/categories?post=7105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/tags?post=7105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}