{"id":7290,"date":"2025-10-28T14:13:11","date_gmt":"2025-10-28T14:13:11","guid":{"rendered":"https:\/\/zebeh.com\/blog\/ai-marketing-mondelezs-40m-bet-and-more\/"},"modified":"2025-10-28T14:13:11","modified_gmt":"2025-10-28T14:13:11","slug":"ai-marketing-mondelezs-40m-bet-and-more","status":"publish","type":"post","link":"https:\/\/zebeh.com\/blog\/ai-marketing-mondelezs-40m-bet-and-more\/","title":{"rendered":"AI Marketing: Mondelez&#8217;s $40M Bet and More"},"content":{"rendered":"<p>AI&#8217;s impact on marketing is accelerating, with big investments and new platforms emerging. Mondelez is investing US$40M in generative AI, aiming to reduce marketing costs by up to 50%.<\/p>\n<ul>\n<li><strong>The Hurdles<\/strong>: AI integration costs, ensuring data privacy, and the need for skilled personnel.<\/li>\n<li><strong>The Hurdles<\/strong>: Over-reliance on AI leading to a lack of creativity, ethical concerns around AI-generated content, and algorithm biases.<\/li>\n<li><strong>The Hurdles<\/strong>: Difficulty in measuring the true ROI of AI marketing efforts, resistance to change within marketing teams, and dependence on technology vendors.<\/li>\n<\/ul>\n<ul>\n<li><strong>The Strategies<\/strong>: Stagwell Inc. (STGW) launched Agent Cloud to power AI-driven marketing.<\/li>\n<li><strong>The Strategies<\/strong>: PromoRepublic introduced a mobile AI assistant for local marketing, while Advantage Media Partners is integrating AI into SEO and marketing programs.<\/li>\n<li><strong>The Strategies<\/strong>: dynares has launched an AI marketing platform tailored for SaaS companies.<\/li>\n<\/ul>\n<p>My take is that while AI offers incredible potential for efficiency and innovation, marketers need to carefully consider implementation to maximize benefits.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI&#8217;s impact on marketing is accelerating, with big investments and new platforms emerging.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[306,315,307],"class_list":["post-7290","post","type-post","status-publish","format-standard","hentry","category-news","tag-generative-ai-2","tag-ai-platforms","tag-marketing-roi"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/comments?post=7290"}],"version-history":[{"count":0,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7290\/revisions"}],"wp:attachment":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/media?parent=7290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/categories?post=7290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/tags?post=7290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}