{"id":7301,"date":"2025-11-01T08:38:39","date_gmt":"2025-11-01T08:38:39","guid":{"rendered":"https:\/\/zebeh.com\/blog\/ai-in-marketing-your-quick-lowdown-checklist\/"},"modified":"2025-11-01T08:38:39","modified_gmt":"2025-11-01T08:38:39","slug":"ai-in-marketing-your-quick-lowdown-checklist","status":"publish","type":"post","link":"https:\/\/zebeh.com\/blog\/ai-in-marketing-your-quick-lowdown-checklist\/","title":{"rendered":"AI in Marketing: Your Quick Lowdown Checklist"},"content":{"rendered":"

I’ve been following the buzz, and AI’s impact on marketing is undeniable, from cost-cutting to new platforms. Here’s a quick checklist of what you need to know.<\/p>\n

The Checklist:<\/p>\n

    \n
  1. Cost Savings: Mondelez is exploring generative AI, with the potential to cut marketing costs by up to 50%.<\/li>\n
  2. New Platforms: WPP launched Open Pro to democratize AI-driven marketing.<\/li>\n
  3. Competition: WPP’s Open Pro faces competition from Google and Canva.<\/li>\n
  4. Small Business Tools: Google introduced Pomelli, an AI marketing tool tailored for small businesses.<\/li>\n
  5. Agentic Era: Some experts are calling this the “agentic era,” where CMOs use AI operating systems to boost growth.<\/li>\n
  6. Potential Pitfalls: Some reports suggest AI could fail marketing teams if not implemented correctly.<\/li>\n
  7. Consumer Sentiment: Watch out for a possible “anti-AI backlash” from consumers.<\/li>\n<\/ol>\n

    Keep an eye on how companies implement AI to optimize costs and performance. But also be aware of potential risks and consumer reactions.<\/p>\n","protected":false},"excerpt":{"rendered":"

    I’ve been following the buzz, and AI’s impact on marketing is undeniable, from cost-cutting to new platforms.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[338,61,316],"class_list":["post-7301","post","type-post","status-publish","format-standard","hentry","category-news","tag-ai-tools-2","tag-generative-ai","tag-marketing-costs"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/comments?post=7301"}],"version-history":[{"count":0,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7301\/revisions"}],"wp:attachment":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/media?parent=7301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/categories?post=7301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/tags?post=7301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}