{"id":7307,"date":"2025-11-03T08:38:35","date_gmt":"2025-11-03T08:38:35","guid":{"rendered":"https:\/\/zebeh.com\/blog\/is-ai-about-to-reshape-marketing-as-we-know-it\/"},"modified":"2025-11-03T08:38:35","modified_gmt":"2025-11-03T08:38:35","slug":"is-ai-about-to-reshape-marketing-as-we-know-it","status":"publish","type":"post","link":"https:\/\/zebeh.com\/blog\/is-ai-about-to-reshape-marketing-as-we-know-it\/","title":{"rendered":"Is AI About to Reshape Marketing as We Know It?"},"content":{"rendered":"<p>It feels like AI&#8217;s moving from a future possibility to a marketing reality right now. The big question is, how deeply will it change things?<\/p>\n<p>The short answer? It looks like AI could change both marketing budgets and how marketers work day-to-day.<\/p>\n<p>Here&#8217;s what&#8217;s happening:<\/p>\n<ul>\n<li>Mondelez thinks generative AI could slash marketing costs by up to 50%.<\/li>\n<li>Google introduced Pomelli, an AI tool that acts like a &#8220;wingman&#8221; for small businesses.<\/li>\n<li>WPP has launched Open Pro, a platform to help brands use AI in their marketing.<\/li>\n<li>These moves signal a shift toward AI playing a bigger role in marketing strategies.<\/li>\n<\/ul>\n<p>Why this matters: If Mondelez&#8217;s projections are close to reality, we could see a major shift in marketing budgets as companies invest in AI. Tools like Pomelli also democratize access to sophisticated marketing tech, while WPP&#8217;s Open Pro suggests larger agencies are serious about integrating AI into their core offerings.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It feels like AI&#8217;s moving from a future possibility to a marketing reality right now.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[306,353,316,345],"class_list":["post-7307","post","type-post","status-publish","format-standard","hentry","category-news","tag-generative-ai-2","tag-ai-tools-3","tag-marketing-costs","tag-smb-marketing"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/comments?post=7307"}],"version-history":[{"count":0,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7307\/revisions"}],"wp:attachment":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/media?parent=7307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/categories?post=7307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/tags?post=7307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}