{"id":7308,"date":"2025-11-03T14:13:10","date_gmt":"2025-11-03T14:13:10","guid":{"rendered":"https:\/\/zebeh.com\/blog\/ai-in-marketing-is-the-juice-worth-the-squeeze\/"},"modified":"2025-11-03T14:13:10","modified_gmt":"2025-11-03T14:13:10","slug":"ai-in-marketing-is-the-juice-worth-the-squeeze","status":"publish","type":"post","link":"https:\/\/zebeh.com\/blog\/ai-in-marketing-is-the-juice-worth-the-squeeze\/","title":{"rendered":"AI in Marketing: Is the Juice Worth the Squeeze?"},"content":{"rendered":"<p>AI&#8217;s blowing up in marketing, but is it all good news? The short answer is: it&#8217;s complicated.<\/p>\n<ul>\n<li>Ad Age reports marketing budgets are increasing because of AI.<\/li>\n<li>Canva launched an AI creative OS.<\/li>\n<li>Anthill Cloud is bringing AI to pharma marketing.<\/li>\n<li>&#8220;AI fakes&#8221; are a worry, particularly for trust in real estate.<\/li>\n<\/ul>\n<p>Why does this matter? Because while everyone&#8217;s rushing to use AI, we need to think about whether it&#8217;s actually helping us connect with customers in a real way or just creating more noise. There are also concerns about data access blocking AI adoption in marketing tools. Plus, who wants a world where every brand sounds the same because they&#8217;re all using the same AI?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI&#8217;s blowing up in marketing, but is it all good news?<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[354,356,355,328],"class_list":["post-7308","post","type-post","status-publish","format-standard","hentry","category-news","tag-ai-adoption","tag-ai-trust","tag-brand-voice","tag-marketing-budgets"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/comments?post=7308"}],"version-history":[{"count":0,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7308\/revisions"}],"wp:attachment":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/media?parent=7308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/categories?post=7308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/tags?post=7308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}