{"id":7321,"date":"2025-11-08T08:38:46","date_gmt":"2025-11-08T08:38:46","guid":{"rendered":"https:\/\/zebeh.com\/blog\/ai-in-marketing-boom-bust-or-just-beginning\/"},"modified":"2025-11-08T08:38:46","modified_gmt":"2025-11-08T08:38:46","slug":"ai-in-marketing-boom-bust-or-just-beginning","status":"publish","type":"post","link":"https:\/\/zebeh.com\/blog\/ai-in-marketing-boom-bust-or-just-beginning\/","title":{"rendered":"AI in Marketing: Boom, Bust, or Just Beginning?"},"content":{"rendered":"<p>so AI&#8217;s still the main act in marketing, but there&#8217;s a lot of drama behind the scenes. We&#8217;re seeing big moves, but also some big worries about where it&#8217;s all heading.<\/p>\n<ul>\n<li>Forrester is predicting a &#8220;self-service backlash&#8221; by 2026.<\/li>\n<li>Some are concerned about an AI bubble bursting, which could hit marketing hard.<\/li>\n<li>There&#8217;s growing anxiety around &#8220;AI-driven privacy lawsuits.&#8221;<\/li>\n<\/ul>\n<ul>\n<li>Chime is already using AI to cut costs and ramp up ad production.<\/li>\n<li>MoEngage just scored \\$100M to scale its AI marketing agents.<\/li>\n<li>Palantir and Stagwell are joining forces to drop a new AI marketing platform.<\/li>\n<\/ul>\n<p>My take? It feels like we&#8217;re in the early innings. The excitement is real, and companies are investing big, but we need to keep a close eye on those risks and make sure we&#8217;re using AI in a way that&#8217;s both effective and ethical.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>so AI&#8217;s still the main act in marketing, but there&#8217;s a lot of drama behind the scenes.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[384,386,385],"class_list":["post-7321","post","type-post","status-publish","format-standard","hentry","category-news","tag-ai-marketing-platforms","tag-ai-privacy-lawsuits","tag-self-service-backlash"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/comments?post=7321"}],"version-history":[{"count":0,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7321\/revisions"}],"wp:attachment":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/media?parent=7321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/categories?post=7321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/tags?post=7321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}