{"id":7326,"date":"2025-11-09T20:29:09","date_gmt":"2025-11-09T20:29:09","guid":{"rendered":"https:\/\/zebeh.com\/blog\/ai-marketing-boom-is-a-backlash-brewing\/"},"modified":"2025-11-09T20:29:09","modified_gmt":"2025-11-09T20:29:09","slug":"ai-marketing-boom-is-a-backlash-brewing","status":"publish","type":"post","link":"https:\/\/zebeh.com\/blog\/ai-marketing-boom-is-a-backlash-brewing\/","title":{"rendered":"AI Marketing Boom: Is a Backlash Brewing?"},"content":{"rendered":"<p>AI is really hitting its stride in marketing, but it&#8217;s not without some potential bumps in the road. Money is flowing, with MoEngage grabbing $100 million to grow their AI marketing agent program. Companies are also partnering up; look at Palantir and Stagwell creating a new AI platform. Even app marketing is getting an AI boost from solutions like Applift\u2019s \u2018Neo ASO\u2019.<\/p>\n<p>What I learned:<\/p>\n<ul>\n<li>Forrester predicts a possible &#8220;AI self-service backlash&#8221; by 2026.<\/li>\n<li>Some AI marketing efforts aren&#8217;t delivering the results expected.<\/li>\n<li>There are concerns about AI making marketing too impersonal.<\/li>\n<li>AI could trigger more privacy lawsuits as early as 2026.<\/li>\n<\/ul>\n<p>How you can apply this: While AI offers exciting possibilities, it&#8217;s important to stay grounded. Don&#8217;t get so caught up in the hype that you forget about the human element of marketing, and make sure you are thinking ahead about potential privacy issues.<\/p>\n<p>Now, what steps will you take to ensure your AI marketing strategy remains both effective and human-centric in the coming years?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI is really hitting its stride in marketing, but it&#8217;s not without some potential bumps in the road.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[398,399,393,400],"class_list":["post-7326","post","type-post","status-publish","format-standard","hentry","category-news","tag-ai-backlash","tag-neo-aso","tag-palantir","tag-stagwell-2"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/comments?post=7326"}],"version-history":[{"count":0,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7326\/revisions"}],"wp:attachment":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/media?parent=7326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/categories?post=7326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/tags?post=7326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}