{"id":7334,"date":"2025-11-12T14:13:11","date_gmt":"2025-11-12T14:13:11","guid":{"rendered":"https:\/\/zebeh.com\/blog\/ai-ma-heats-up-and-confidence-lags-roundup\/"},"modified":"2025-11-12T14:13:11","modified_gmt":"2025-11-12T14:13:11","slug":"ai-ma-heats-up-and-confidence-lags-roundup","status":"publish","type":"post","link":"https:\/\/zebeh.com\/blog\/ai-ma-heats-up-and-confidence-lags-roundup\/","title":{"rendered":"AI M&#038;A Heats Up and Confidence Lags: Roundup"},"content":{"rendered":"<p>I\u2019ve been following the latest moves in AI for marketing, and the pace is picking up. There&#8217;s a lot happening right now, from new tools to acquisitions and services.<\/p>\n<p>Here are the key developments:<\/p>\n<ul>\n<li>Amazon launched AI agents for Marketing Cloud.<\/li>\n<li>ByteDance cut Pippit AI prices by 50% and added a 7-day free trial.<\/li>\n<li>Banzai acquired Superblocks to enhance its marketing suite.<\/li>\n<li>AI use is growing in Asia-Pacific.<\/li>\n<li>MiQ reported a 27-point gap between AI usage and readiness.<\/li>\n<\/ul>\n<p>The Big Insight: Despite new AI tools and services from companies like Kinetic Marketing Communications and Iconic Digital, MiQ&#8217;s global report signals that while adoption is up, many marketers still don\u2019t feel fully prepared to leverage AI effectively in advertising.<\/p>\n<p>It&#8217;s clear that bridging the gap between AI implementation and user confidence will be crucial for successful marketing strategies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019ve been following the latest moves in AI for marketing, and the pace is picking up.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[366,417,416,415,418],"class_list":["post-7334","post","type-post","status-publish","format-standard","hentry","category-news","tag-ai-agents","tag-ai-hubs","tag-ai-readiness","tag-marketing-cloud","tag-pippit-ai"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/comments?post=7334"}],"version-history":[{"count":0,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7334\/revisions"}],"wp:attachment":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/media?parent=7334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/categories?post=7334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/tags?post=7334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}