{"id":7352,"date":"2025-11-18T14:13:17","date_gmt":"2025-11-18T14:13:17","guid":{"rendered":"https:\/\/zebeh.com\/blog\/ai-adoption-hurdles-meet-fresh-marketing-innovation\/"},"modified":"2025-11-18T14:13:17","modified_gmt":"2025-11-18T14:13:17","slug":"ai-adoption-hurdles-meet-fresh-marketing-innovation","status":"publish","type":"post","link":"https:\/\/zebeh.com\/blog\/ai-adoption-hurdles-meet-fresh-marketing-innovation\/","title":{"rendered":"AI Adoption Hurdles Meet Fresh Marketing Innovation"},"content":{"rendered":"<p>here&#8217;s the deal: AI&#8217;s proving tough for many to actually use, with 82% of marketers struggling to get it off the ground. Despite that, companies aren&#8217;t slowing down on AI in marketing.<\/p>\n<p>Key actions taken:<\/p>\n<ul>\n<li>Zeta Global is highlighting AI-driven ROI.<\/li>\n<li>ContentFlow AI launched its AI Marketing OS.<\/li>\n<li>Peec AI grabbed $21M to boost ChatGPT search marketing.<\/li>\n<li>Accenture invested in Alembic for AI marketing ROI tracking.<\/li>\n<\/ul>\n<p>The Results: Zeta Global claims its AI delivered a 6x ROAS and a $21.4M net present value. Even with Baidu&#8217;s AI advancements, they&#8217;re still facing marketing downturns.<\/p>\n<p>The key lesson for you: AI implementation isn&#8217;t a slam dunk, but it&#8217;s worth watching who&#8217;s getting real ROI and how new tools are trying to simplify the process.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>here&#8217;s the deal: AI&#8217;s proving tough for many to actually use, with 82% of marketers struggling to get it off the ground.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[444,446,447,445],"class_list":["post-7352","post","type-post","status-publish","format-standard","hentry","category-news","tag-ai-roi","tag-contentflow-ai","tag-peec-ai","tag-zeta-global"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/comments?post=7352"}],"version-history":[{"count":0,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7352\/revisions"}],"wp:attachment":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/media?parent=7352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/categories?post=7352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/tags?post=7352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}