{"id":7354,"date":"2025-11-19T08:38:53","date_gmt":"2025-11-19T08:38:53","guid":{"rendered":"https:\/\/zebeh.com\/blog\/ai-expertise-the-new-must-have-for-cmos\/"},"modified":"2025-11-19T08:38:53","modified_gmt":"2025-11-19T08:38:53","slug":"ai-expertise-the-new-must-have-for-cmos","status":"publish","type":"post","link":"https:\/\/zebeh.com\/blog\/ai-expertise-the-new-must-have-for-cmos\/","title":{"rendered":"AI Expertise: The New Must-Have for CMOs"},"content":{"rendered":"<p>The buzz is that artificial intelligence is changing marketing, and it&#8217;s now changing who gets hired to run marketing teams. Companies now want marketing leaders who understand AI.<\/p>\n<p>How can you adapt?<\/p>\n<ol>\n<li>Grasp AI&#8217;s potential beyond basic automation.<\/li>\n<li>Stay updated on AI&#8217;s applications in marketing.<\/li>\n<li>Highlight your AI knowledge in your resume.<\/li>\n<li>Show how AI can boost marketing strategies.<\/li>\n<li>Follow leaders like Allison Cerra at Veeam and Brian Cooper at project44.<\/li>\n<\/ol>\n<p>The Payoff:<\/p>\n<ul>\n<li>Better career opportunities.<\/li>\n<li>Lead innovative marketing strategies.<\/li>\n<li>Drive company growth using new tech.<\/li>\n<\/ul>\n<p>In short, having AI skills is becoming essential for marketing leaders. The recent hires of Allison Cerra and Brian Cooper as CMOs show this shift.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The buzz is that artificial intelligence is changing marketing, and it&#8217;s now changing who gets hired to run marketing teams.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[450,452,451],"class_list":["post-7354","post","type-post","status-publish","format-standard","hentry","category-news","tag-ai-leadership","tag-allison-cerra","tag-cmo-roles-2"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/comments?post=7354"}],"version-history":[{"count":0,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7354\/revisions"}],"wp:attachment":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/media?parent=7354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/categories?post=7354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/tags?post=7354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}