{"id":7361,"date":"2025-11-21T14:13:15","date_gmt":"2025-11-21T14:13:15","guid":{"rendered":"https:\/\/zebeh.com\/blog\/ai-marketing-hype-vs-consumer-reality-check\/"},"modified":"2025-11-21T14:13:15","modified_gmt":"2025-11-21T14:13:15","slug":"ai-marketing-hype-vs-consumer-reality-check","status":"publish","type":"post","link":"https:\/\/zebeh.com\/blog\/ai-marketing-hype-vs-consumer-reality-check\/","title":{"rendered":"AI Marketing Hype vs. Consumer Reality Check"},"content":{"rendered":"<p>AI&#8217;s definitely making waves in marketing, but it&#8217;s worth asking if we&#8217;re all on the same page about it.<\/p>\n<p><strong>The Myth:<\/strong><br \/>\nConsumers are totally on board with AI in marketing.<\/p>\n<p><strong>The Reality:<\/strong><br \/>\nMarTech says most marketers believe consumers are loving the AI takeover, but the data suggests that&#8217;s not really how consumers feel. While companies like Core AI Holdings (Nasdaq: CHAI) with Core Digital, Advantis Digital Marketing, AppsFlyer, Zeta Marketing Platform (boasting 6x ROAS via AI), and WPP with Open Pro are diving headfirst into AI, there&#8217;s a disconnect. Plus, some are calling out &#8220;agentic AI&#8221; as just another round of marketing hype.<\/p>\n<p><strong>The truth is&#8230;<\/strong><\/p>\n<ul>\n<li>AI&#8217;s impact varies, with some tools like Zeta Marketing Platform showing strong results.<\/li>\n<li>There&#8217;s a real risk of assuming consumers are as excited about AI as marketers are.<\/li>\n<li>Not every AI innovation is a game-changer; &#8220;agentic AI&#8221; might be overblown.<\/li>\n<\/ul>\n<p><strong>Why this matters:<\/strong><br \/>\nWe should be careful not to get too caught up in the AI hype. Just because we can use AI in marketing doesn&#8217;t automatically mean consumers will love it. Keeping it real about what AI can actually deliver and how consumers are reacting is crucial.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI&#8217;s definitely making waves in marketing, but it&#8217;s worth asking if we&#8217;re all on the same page about it.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[351,443,464],"class_list":["post-7361","post","type-post","status-publish","format-standard","hentry","category-news","tag-ai-marketing-2","tag-agentic-ai-3","tag-consumer-perception"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/comments?post=7361"}],"version-history":[{"count":0,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7361\/revisions"}],"wp:attachment":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/media?parent=7361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/categories?post=7361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/tags?post=7361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}