{"id":7362,"date":"2025-11-22T08:39:04","date_gmt":"2025-11-22T08:39:04","guid":{"rendered":"https:\/\/zebeh.com\/blog\/adobe-buys-semrush-ai-reshapes-budget-control\/"},"modified":"2025-11-22T08:39:04","modified_gmt":"2025-11-22T08:39:04","slug":"adobe-buys-semrush-ai-reshapes-budget-control","status":"publish","type":"post","link":"https:\/\/zebeh.com\/blog\/adobe-buys-semrush-ai-reshapes-budget-control\/","title":{"rendered":"Adobe Buys Semrush: AI Reshapes Budget Control?"},"content":{"rendered":"<p>Here&#8217;s a look at how AI&#8217;s growing importance might be changing who manages marketing budgets. Capgemini&#8217;s research points out that just 55% of CMOs are key players in AI decisions, hinting that AI budgets are moving toward IT departments. Adobe&#8217;s recent move to acquire Semrush for $1.9 billion shows how serious they are about leading in AI-powered marketing and SEO. It seems we&#8217;re at a point where AI know-how has a big say in marketing strategies and where the money goes.<\/p>\n<p>What I learned:<\/p>\n<ul>\n<li>CMOs may have less control over AI budgets.<\/li>\n<li>Adobe is investing heavily in AI-driven marketing.<\/li>\n<li>AI expertise is becoming crucial in marketing decisions.<\/li>\n<\/ul>\n<p>How you can apply this: If you&#8217;re a CMO, it might be time to deepen your understanding of AI and its applications in marketing. This could help you stay involved in key decisions about AI investments and strategy.<\/p>\n<p>Now, what steps will you take to ensure marketing maintains control over AI budgets?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s a look at how AI&#8217;s growing importance might be changing who manages marketing budgets.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[343,467,465,466],"class_list":["post-7362","post","type-post","status-publish","format-standard","hentry","category-news","tag-ai-in-marketing","tag-adobe-semrush","tag-cmo-role","tag-marketing-budget"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/comments?post=7362"}],"version-history":[{"count":0,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7362\/revisions"}],"wp:attachment":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/media?parent=7362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/categories?post=7362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/tags?post=7362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}