{"id":7375,"date":"2025-11-26T14:13:10","date_gmt":"2025-11-26T14:13:10","guid":{"rendered":"https:\/\/zebeh.com\/blog\/ai-marketing-set-to-boom-but-data-is-key\/"},"modified":"2025-11-26T14:13:10","modified_gmt":"2025-11-26T14:13:10","slug":"ai-marketing-set-to-boom-but-data-is-key","status":"publish","type":"post","link":"https:\/\/zebeh.com\/blog\/ai-marketing-set-to-boom-but-data-is-key\/","title":{"rendered":"AI Marketing Set to Boom, but Data is Key"},"content":{"rendered":"<p>AI is about to get huge in marketing, with projections hitting $82B by 2030. But, here&#8217;s the thing: not everyone is seeing success right away. Many companies are struggling with their AI agents due to messy data and governance issues.<\/p>\n<p>What I learned:<\/p>\n<ul>\n<li>Mohr Marketing launched an AI platform for lead gen in law and healthcare.<\/li>\n<li>Vertoz acquired an AI firm in the UK.<\/li>\n<li>Top Growth Marketing won an award for AI use in e-commerce.<\/li>\n<li>The UK might have different plans for AI.<\/li>\n<\/ul>\n<p>How you can apply this: Before diving into AI, make sure your data is clean and well-governed. Without that foundation, even the best AI tools might not deliver the results you&#8217;re hoping for.<\/p>\n<p>Reader challenge: What steps can you take now to improve your company&#8217;s data governance?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI is about to get huge in marketing, with projections hitting $82B by 2030.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[366,495,496],"class_list":["post-7375","post","type-post","status-publish","format-standard","hentry","category-news","tag-ai-agents","tag-data-governance","tag-lead-generation"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/comments?post=7375"}],"version-history":[{"count":0,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7375\/revisions"}],"wp:attachment":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/media?parent=7375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/categories?post=7375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/tags?post=7375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}