{"id":7419,"date":"2025-12-11T08:38:55","date_gmt":"2025-12-11T08:38:55","guid":{"rendered":"https:\/\/zebeh.com\/blog\/ai-in-marketing-hidden-risks-are-emerging\/"},"modified":"2025-12-11T08:38:55","modified_gmt":"2025-12-11T08:38:55","slug":"ai-in-marketing-hidden-risks-are-emerging","status":"publish","type":"post","link":"https:\/\/zebeh.com\/blog\/ai-in-marketing-hidden-risks-are-emerging\/","title":{"rendered":"AI in Marketing: Hidden Risks Are Emerging"},"content":{"rendered":"<p>AI is rapidly changing marketing, and it&#8217;s bringing some serious risks with it. While everyone&#8217;s excited about automation, we need to consider the downsides.<\/p>\n<p>Here are the key points:<\/p>\n<ul>\n<li>AI is being used for content creation.<\/li>\n<li>AI is being used for hyper-personalizing ads.<\/li>\n<li>AI is being used for performance marketing.<\/li>\n<li>AI is being used for lead generation.<\/li>\n<li>AI-driven ad fraud can waste 12% of marketing budgets, according to mFilterIt.<\/li>\n<\/ul>\n<p>The Big Insight: As AI gets further integrated into core marketing activities, we need to watch out for risks like fraud and the potential for generic content.<\/p>\n<p>Ultimately, awareness will be key.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI is rapidly changing marketing, and it&#8217;s bringing some serious risks with it.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[577,328,578],"class_list":["post-7419","post","type-post","status-publish","format-standard","hentry","category-news","tag-ai-ad-fraud-2","tag-marketing-budgets","tag-mfilterit"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/comments?post=7419"}],"version-history":[{"count":0,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7419\/revisions"}],"wp:attachment":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/media?parent=7419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/categories?post=7419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/tags?post=7419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}