{"id":7422,"date":"2025-12-12T08:38:50","date_gmt":"2025-12-12T08:38:50","guid":{"rendered":"https:\/\/zebeh.com\/blog\/ai-in-marketing-friend-or-foe-in-2024\/"},"modified":"2025-12-12T08:38:50","modified_gmt":"2025-12-12T08:38:50","slug":"ai-in-marketing-friend-or-foe-in-2024","status":"publish","type":"post","link":"https:\/\/zebeh.com\/blog\/ai-in-marketing-friend-or-foe-in-2024\/","title":{"rendered":"AI in Marketing: Friend or Foe in 2024?"},"content":{"rendered":"<p>Lately, it feels like every marketing conversation leads back to AI, so let&#8217;s break down what&#8217;s happening. Companies are diving in headfirst, using AI for everything from ad creation to super-personalized campaigns, and some agencies are rebranding as &#8220;AI-first.&#8221; But, it&#8217;s not a simple tech takeover; there are challenges and smart moves to consider.<\/p>\n<ul>\n<li><strong>The Ad Spend Risk:<\/strong> AI-driven ad fraud is a growing worry. Marketers could lose 12% of their budgets to it.<\/li>\n<li><strong>The Backlash Blues:<\/strong> Even big names like McDonald&#8217;s aren&#8217;t immune to criticism when AI-generated ads miss the mark.<\/li>\n<li><strong>The Human Touch:<\/strong> There&#8217;s a real risk of &#8220;AI slop&#8221; if we rely too heavily on tech, losing that authentic connection with customers.<\/li>\n<\/ul>\n<ul>\n<li><strong>Embrace the Agent:<\/strong> Think of AI not just as a tool, but as a teammate. AI &#8220;agents&#8221; can handle tasks and free up human marketers.<\/li>\n<li><strong>Go Experiential:<\/strong> Combat the coldness of AI with real-world experiences. Experiential marketing can create memorable, human connections.<\/li>\n<li><strong>Boost Conversions:<\/strong> When used right, AI could seriously lift retail conversions\u2014we&#8217;re talking up to 40%.<\/li>\n<\/ul>\n<p>My take? AI is a massive opportunity, but it&#8217;s not a magic bullet. The smart play is to blend AI&#8217;s efficiency with genuine human creativity and a healthy dose of skepticism.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lately, it feels like every marketing conversation leads back to AI, so let&#8217;s break down what&#8217;s happening.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[366,570,586],"class_list":["post-7422","post","type-post","status-publish","format-standard","hentry","category-news","tag-ai-agents","tag-ad-fraud","tag-experiential-marketing"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/comments?post=7422"}],"version-history":[{"count":0,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7422\/revisions"}],"wp:attachment":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/media?parent=7422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/categories?post=7422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/tags?post=7422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}