{"id":7454,"date":"2025-12-22T20:28:58","date_gmt":"2025-12-22T20:28:58","guid":{"rendered":"https:\/\/zebeh.com\/blog\/ai-hype-check-whats-real-and-whats-not\/"},"modified":"2025-12-22T20:28:58","modified_gmt":"2025-12-22T20:28:58","slug":"ai-hype-check-whats-real-and-whats-not","status":"publish","type":"post","link":"https:\/\/zebeh.com\/blog\/ai-hype-check-whats-real-and-whats-not\/","title":{"rendered":"AI Hype Check: What’s Real and What’s Not"},"content":{"rendered":"

Let me break down the latest buzz around AI in marketing, because it’s a mix of genuine progress and, frankly, some overblown claims.<\/p>\n

What this means for you:<\/p>\n

    \n
  1. AI is reshaping core marketing functions, so keep up. For example, SEO is evolving into AEO and GEO.<\/li>\n
  2. New AI tools are emerging, like FINNY’s prospecting platform (which raised $17M) and Google’s Gemini-powered email assistant, so explore them.<\/li>\n
  3. Watch out for “AI washing” \u2013 empty promises about AI can damage your brand. Remember that study showing ad clicks can drop 31 percent if you tell consumers it\u2019s AI-generated.<\/li>\n<\/ol>\n

    The FTC is already scrutinizing AI-powered pricing, and Microsoft caught flak for unrealistic AI depictions. The key is to stay grounded and focus on real value.<\/p>\n

    What’s your take on the AI hype?<\/p>\n","protected":false},"excerpt":{"rendered":"

    Let me break down the latest buzz around AI in marketing, because it’s a mix of genuine progress and, frankly, some overblown claims.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[642,61,565],"class_list":["post-7454","post","type-post","status-publish","format-standard","hentry","category-news","tag-ai-washing-2","tag-generative-ai","tag-performance-marketing"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/comments?post=7454"}],"version-history":[{"count":0,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7454\/revisions"}],"wp:attachment":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/media?parent=7454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/categories?post=7454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/tags?post=7454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}