{"id":7478,"date":"2025-12-30T20:28:56","date_gmt":"2025-12-30T20:28:56","guid":{"rendered":"https:\/\/zebeh.com\/blog\/ai-is-taking-over-marketing-heres-whats-real\/"},"modified":"2025-12-30T20:28:56","modified_gmt":"2025-12-30T20:28:56","slug":"ai-is-taking-over-marketing-heres-whats-real","status":"publish","type":"post","link":"https:\/\/zebeh.com\/blog\/ai-is-taking-over-marketing-heres-whats-real\/","title":{"rendered":"AI is Taking Over Marketing \u2013 Here&#8217;s What&#8217;s Real"},"content":{"rendered":"<p>I&#8217;ve been keeping up with the buzz, and AI&#8217;s impact on marketing is impossible to ignore right now. From acquisitions to new branding methods, it&#8217;s all anyone is talking about.<\/p>\n<p>Here&#8217;s the quick rundown:<\/p>\n<ul>\n<li>Salesforce acquired Qualified to boost their AI marketing.<\/li>\n<li>Vocodia and others are using AI for lead generation.<\/li>\n<li>Zambuki is focusing on AI branding for local businesses.<\/li>\n<li>Interact Marketing is raising concerns about unchecked AI content.<\/li>\n<li>Google\u2019s &#8220;2026 AI Marketing Blueprint&#8221; helped Policybazaar increase policy bookings by 28% at a 23% lower cost, and Lenovo saw 73% purchase growth.<\/li>\n<\/ul>\n<p>The big insight? AI is reshaping everything from search optimization to B2B campaigns, but CMOs need to lead with strategy and authenticity, not just chase the hype.<\/p>\n<p>The rise of AI also means &#8220;100% human&#8221; could become a luxury label.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve been keeping up with the buzz, and AI&#8217;s impact on marketing is impossible to ignore right now.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[675,678,677,532,627],"class_list":["post-7478","post","type-post","status-publish","format-standard","hentry","category-news","tag-ai-branding","tag-authentic-marketing","tag-google-ai","tag-lead-generation-2","tag-salesforce"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/comments?post=7478"}],"version-history":[{"count":0,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7478\/revisions"}],"wp:attachment":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/media?parent=7478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/categories?post=7478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/tags?post=7478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}