{"id":7502,"date":"2026-01-08T08:39:05","date_gmt":"2026-01-08T08:39:05","guid":{"rendered":"https:\/\/zebeh.com\/blog\/agentic-ai-the-new-marketing-expert-in-town\/"},"modified":"2026-01-08T08:39:05","modified_gmt":"2026-01-08T08:39:05","slug":"agentic-ai-the-new-marketing-expert-in-town","status":"publish","type":"post","link":"https:\/\/zebeh.com\/blog\/agentic-ai-the-new-marketing-expert-in-town\/","title":{"rendered":"Agentic AI: The New Marketing Expert in Town"},"content":{"rendered":"<p>I&#8217;m seeing a shift where AI is moving beyond just helping marketers; it&#8217;s stepping into an &#8220;agentic&#8221; role, acting more like a marketing pro itself. Now, companies are launching platforms to capitalize on this trend.<\/p>\n<p>Here are the key developments:<\/p>\n<ul>\n<li>AI tools are becoming more &#8220;agentic.&#8221;<\/li>\n<li>WPP launched &#8220;Agent Hub&#8221; on WPP Open.<\/li>\n<li>Agent Hub gives clients access to AI expertise.<\/li>\n<li>PubMatic debuted its agentic platform, AgenticOS.<\/li>\n<li>AgenticOS aims to solve programmatic issues.<\/li>\n<\/ul>\n<p>The Big Insight: With WPP&#8217;s Agent Hub and PubMatic&#8217;s AgenticOS, we&#8217;re seeing AI take on a more proactive role in marketing, suggesting a future where AI doesn&#8217;t just support marketing tasks but actively drives them. This evolution could redefine how marketing strategies are developed and executed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;m seeing a shift where AI is moving beyond just helping marketers; it&#8217;s stepping into an &#8220;agentic&#8221; role, acting more like a marketing pro itself.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[364,704,717,716,712],"class_list":["post-7502","post","type-post","status-publish","format-standard","hentry","category-news","tag-agentic-ai","tag-agent-hub","tag-agenticos","tag-pubmatic","tag-wpp-open"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/comments?post=7502"}],"version-history":[{"count":0,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7502\/revisions"}],"wp:attachment":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/media?parent=7502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/categories?post=7502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/tags?post=7502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}