{"id":7505,"date":"2026-01-09T08:38:46","date_gmt":"2026-01-09T08:38:46","guid":{"rendered":"https:\/\/zebeh.com\/blog\/ai-reshapes-marketing-whats-real-whats-hype\/"},"modified":"2026-01-09T08:38:46","modified_gmt":"2026-01-09T08:38:46","slug":"ai-reshapes-marketing-whats-real-whats-hype","status":"publish","type":"post","link":"https:\/\/zebeh.com\/blog\/ai-reshapes-marketing-whats-real-whats-hype\/","title":{"rendered":"AI Reshapes Marketing: What’s Real, What’s Hype?"},"content":{"rendered":"

Let me break down the AI frenzy in marketing right now, which looks to be impacting every corner of the industry.<\/p>\n

    \n
  1. AI marketing leadership roles are on the rise, evidenced by Lenovo’s recent hire. Plus, you can get formal training now, like the AI-focused digital marketing degree at Manhattan University.<\/li>\n
  2. AI is showing up in SEO (Semify acquiring Dragon Metrics), SMS marketing (DMText achieving 36-hour 10DLC approval), and influencer marketing. We’re also seeing new platforms like Optimove\u2019s AI marketing tools hub and funding for AI-powered marketing, like Luxury Presence’s $22M raise.<\/li>\n
  3. Despite all the hype, some companies are pumping the brakes. Dell is easing off its “AI-First” approach, and some marketers are exploring analog strategies.<\/li>\n<\/ol>\n

    The big question is whether AI will deliver real value or fall flat. We’ll likely know by 2026. What’s your take on AI’s staying power in marketing?<\/p>\n","protected":false},"excerpt":{"rendered":"

    Let me break down the AI frenzy in marketing right now, which looks to be impacting every corner of the industry.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[351,723,722],"class_list":["post-7505","post","type-post","status-publish","format-standard","hentry","category-news","tag-ai-marketing-2","tag-digital-degrees","tag-marketing-tools"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/comments?post=7505"}],"version-history":[{"count":0,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7505\/revisions"}],"wp:attachment":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/media?parent=7505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/categories?post=7505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/tags?post=7505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}