{"id":7509,"date":"2026-01-10T14:13:12","date_gmt":"2026-01-10T14:13:12","guid":{"rendered":"https:\/\/zebeh.com\/blog\/ai-everywhere-from-walmart-ads-to-equinox-pushback\/"},"modified":"2026-01-10T14:13:12","modified_gmt":"2026-01-10T14:13:12","slug":"ai-everywhere-from-walmart-ads-to-equinox-pushback","status":"publish","type":"post","link":"https:\/\/zebeh.com\/blog\/ai-everywhere-from-walmart-ads-to-equinox-pushback\/","title":{"rendered":"AI Everywhere: From Walmart Ads to Equinox Pushback"},"content":{"rendered":"<p>AI&#8217;s impact on marketing is getting real, and it&#8217;s showing up in diverse ways across the industry. Walmart is using its AI shopping agent, Sparky, to run ads, while Equinox is pushing back with an &#8220;authenticity first&#8221; campaign. Industry groups are responding, too. IAB Polska just published a 300-page AI guide for Polish marketers.<\/p>\n<p>What I learned:<\/p>\n<ul>\n<li>AI is being used for ad campaigns (e.g., Walmart&#8217;s Sparky).<\/li>\n<li>Some brands are actively positioning against AI (e.g., Equinox).<\/li>\n<li>Industry groups are creating AI guides (e.g., IAB Polska).<\/li>\n<li>AI training is ramping up (e.g., Marketing 2 Go&#8217;s &#8220;Class of 2026&#8221;).<\/li>\n<li>There&#8217;s a free AI business summit launching January 7.<\/li>\n<li>Lenovo appointed a global AI marketing lead on 09\/17\/2025.<\/li>\n<\/ul>\n<p>How you can apply this: think about how you can use AI in your campaigns, but also whether it makes sense to highlight &#8220;authenticity&#8221; as a differentiator for your brand. If you&#8217;re in Poland, check out the IAB Polska guide. And consider signing up for the free AI business summit on January 7.<\/p>\n<p>Now it&#8217;s your turn: How are you planning to integrate AI into your marketing strategy, or are you considering an &#8220;authenticity first&#8221; approach?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI&#8217;s impact on marketing is getting real, and it&#8217;s showing up in diverse ways across the industry.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[306,726,727],"class_list":["post-7509","post","type-post","status-publish","format-standard","hentry","category-news","tag-generative-ai-2","tag-ai-training","tag-marketing-leadership-2"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/comments?post=7509"}],"version-history":[{"count":0,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7509\/revisions"}],"wp:attachment":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/media?parent=7509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/categories?post=7509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/tags?post=7509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}