{"id":7520,"date":"2026-01-14T14:13:10","date_gmt":"2026-01-14T14:13:10","guid":{"rendered":"https:\/\/zebeh.com\/blog\/ais-big-marketing-moment-what-you-need-to-know-3\/"},"modified":"2026-01-14T14:13:10","modified_gmt":"2026-01-14T14:13:10","slug":"ais-big-marketing-moment-what-you-need-to-know-3","status":"publish","type":"post","link":"https:\/\/zebeh.com\/blog\/ais-big-marketing-moment-what-you-need-to-know-3\/","title":{"rendered":"AI&#8217;s Big Marketing Moment: What You Need to Know"},"content":{"rendered":"<p>I&#8217;ve been watching AI reshape marketing as we know it. TransUnion is integrating Actable Colla to improve its AI marketing models, seeing a 10% improvement in predictive modeling. Brands can also expect about 19.5% fewer AI errors in ad targeting thanks to TransUnion&#8217;s data.<\/p>\n<p>What this means for you:<\/p>\n<ul>\n<li>Amperity&#8217;s new AI agent could help you build real-time customer journeys.<\/li>\n<li>Keep an eye on India; some believe 2026 will be a turning point for AI-led marketing there.<\/li>\n<li>Consider that McKinsey is retraining its workforce to work alongside AI.<\/li>\n<\/ul>\n<p>Start thinking now about how AI can augment your marketing strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve been watching AI reshape marketing as we know it.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[742,744,743],"class_list":["post-7520","post","type-post","status-publish","format-standard","hentry","category-news","tag-predictive-modeling","tag-ai-adoption-3","tag-customer-journey"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/comments?post=7520"}],"version-history":[{"count":0,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7520\/revisions"}],"wp:attachment":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/media?parent=7520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/categories?post=7520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/tags?post=7520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}