{"id":7527,"date":"2026-01-17T08:38:39","date_gmt":"2026-01-17T08:38:39","guid":{"rendered":"https:\/\/zebeh.com\/blog\/ais-march-in-marketing-humans-still-needed\/"},"modified":"2026-01-17T08:38:39","modified_gmt":"2026-01-17T08:38:39","slug":"ais-march-in-marketing-humans-still-needed","status":"publish","type":"post","link":"https:\/\/zebeh.com\/blog\/ais-march-in-marketing-humans-still-needed\/","title":{"rendered":"AI’s March in Marketing: Humans Still Needed"},"content":{"rendered":"

AI is making big moves in the marketing world, but people aren’t obsolete just yet. The buzz is all about AI’s growing influence across ad creation, SEO, and analytics.<\/p>\n

Here’s how to make sense of it all:<\/p>\n

    \n
  1. Gartner predicts that by 2026, a whopping 60% of brands will tap into “agentic AI” to personalize how they connect with each individual customer.<\/li>\n
  2. Kantar is calling attention to the fact that AI’s impact is greatest when humans are still steering the ship.<\/li>\n
  3. Keep an eye on Google’s moves to inject more AI into platforms like Gmail and Shopping.<\/li>\n
  4. Note how companies like TransUnion are already achieving marketing breakthroughs with AI, while others are rolling out new AI platforms and tools.<\/li>\n<\/ol>\n

    What’s your take on balancing AI’s power with human insight?<\/p>\n","protected":false},"excerpt":{"rendered":"

    AI is making big moves in the marketing world, but people aren’t obsolete just yet.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[364,753,754],"class_list":["post-7527","post","type-post","status-publish","format-standard","hentry","category-news","tag-agentic-ai","tag-buyer-journey","tag-marketing-funnels"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/comments?post=7527"}],"version-history":[{"count":0,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7527\/revisions"}],"wp:attachment":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/media?parent=7527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/categories?post=7527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/tags?post=7527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}