{"id":7532,"date":"2026-01-18T20:29:11","date_gmt":"2026-01-18T20:29:11","guid":{"rendered":"https:\/\/zebeh.com\/blog\/ais-march-what-it-means-for-marketing-pros\/"},"modified":"2026-01-18T20:29:11","modified_gmt":"2026-01-18T20:29:11","slug":"ais-march-what-it-means-for-marketing-pros","status":"publish","type":"post","link":"https:\/\/zebeh.com\/blog\/ais-march-what-it-means-for-marketing-pros\/","title":{"rendered":"AI&#8217;s March: What It Means for Marketing Pros"},"content":{"rendered":"<p>AI&#8217;s impact on marketing is getting hard to ignore. It looks like we&#8217;re moving past just talking about AI to actually using it in big ways, and across all areas of marketing. Gartner says a majority of brands (60%) will use agentic AI for direct customer engagement.<\/p>\n<p>What I learned:<\/p>\n<ul>\n<li>&#8220;AI Optimization&#8221; is becoming a core marketing function.<\/li>\n<li>2026 is a key year for AI strategy, according to Smart Strategic Marketing, BrandLoom, and Rechat.<\/li>\n<li>AI is being used in diverse areas, from ad tech (Disney) to lead automation (ISA 2026).<\/li>\n<li>AI &#8220;hacks&#8221; may be outdated; new AI skills are essential.<\/li>\n<\/ul>\n<p>To apply this, consider how AI can enhance customer engagement, like Unicommerce\u2019s Convertway is doing with voice agents for e-commerce. It&#8217;s time to think about how to develop those AI competencies.<\/p>\n<p>How are you planning to integrate AI into your marketing strategy by 2026?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI&#8217;s impact on marketing is getting hard to ignore.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[755,420,760,759],"class_list":["post-7532","post","type-post","status-publish","format-standard","hentry","category-news","tag-ai-optimization","tag-agentic-ai-2","tag-ai-competencies","tag-isa-2026"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/comments?post=7532"}],"version-history":[{"count":0,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7532\/revisions"}],"wp:attachment":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/media?parent=7532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/categories?post=7532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/tags?post=7532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}