{"id":7536,"date":"2026-01-20T08:38:32","date_gmt":"2026-01-20T08:38:32","guid":{"rendered":"https:\/\/zebeh.com\/blog\/ai-agents-how-theyre-changing-marketing\/"},"modified":"2026-01-20T08:38:32","modified_gmt":"2026-01-20T08:38:32","slug":"ai-agents-how-theyre-changing-marketing","status":"publish","type":"post","link":"https:\/\/zebeh.com\/blog\/ai-agents-how-theyre-changing-marketing\/","title":{"rendered":"AI Agents: How They&#8217;re Changing Marketing"},"content":{"rendered":"<p>I&#8217;ve been following how AI is moving from just helping with marketing to actually doing it. New projections suggest AI agents are about to become key players for many brands.<\/p>\n<p>Here\u2019s what I found particularly interesting:<\/p>\n<ul>\n<li>By 2026, 60% of brands will likely use agentic AI for direct customer engagement.<\/li>\n<li>Around 33% of all organizations might adopt agentic AI by 2028.<\/li>\n<li>A significant 65% of CMOs believe AI will change what they do by 2028.<\/li>\n<li>The shift indicates AI is not just an assistant but is starting to run the show.<\/li>\n<\/ul>\n<p>The results of these changes mean AI is poised to redefine marketing roles and strategies in the next few years.<\/p>\n<p>The key lesson for you is to keep an eye on AI agents; they&#8217;re set to become a big part of how we connect with customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve been following how AI is moving from just helping with marketing to actually doing it.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[366,436,761],"class_list":["post-7536","post","type-post","status-publish","format-standard","hentry","category-news","tag-ai-agents","tag-cmo-roles","tag-customer-engagement"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/comments?post=7536"}],"version-history":[{"count":0,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7536\/revisions"}],"wp:attachment":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/media?parent=7536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/categories?post=7536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/tags?post=7536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}