{"id":7540,"date":"2026-01-21T14:13:14","date_gmt":"2026-01-21T14:13:14","guid":{"rendered":"https:\/\/zebeh.com\/blog\/ais-growing-role-in-marketing-leadership\/"},"modified":"2026-01-21T14:13:14","modified_gmt":"2026-01-21T14:13:14","slug":"ais-growing-role-in-marketing-leadership","status":"publish","type":"post","link":"https:\/\/zebeh.com\/blog\/ais-growing-role-in-marketing-leadership\/","title":{"rendered":"AI&#8217;s Growing Role in Marketing Leadership"},"content":{"rendered":"<p>I\u2019ve been following how AI is taking over marketing, and it&#8217;s clear marketers have higher expectations now. Gartner says AI tools in search are a must. Companies like Plume and Microsoft AI are appointing CMOs (Rebecca Stone and Andr\u00e9a Mallard). Regeneron is updating its marketing strategy for AI, according to Catie Matthews&#8217; interview with Fierce Pharma.<\/p>\n<p>Here\u2019s how to stay ahead:<\/p>\n<ol>\n<li>Focus on AI disclosure.<\/li>\n<li>Optimize AI as a core function.<\/li>\n<li>Watch for AI backlash (finance by 2026).<\/li>\n<li>Explore ethical AI education (AIVidya).<\/li>\n<li>Track new AI platforms (S45, NeoSapien).<\/li>\n<\/ol>\n<p>The payoff:<\/p>\n<ul>\n<li>Better marketing strategies<\/li>\n<li>Improved AI integration<\/li>\n<li>Future-proofed marketing skills<\/li>\n<\/ul>\n<p>It\u2019s clear AI&#8217;s role in marketing is expanding rapidly. Staying informed and adaptable is essential for success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019ve been following how AI is taking over marketing, and it&#8217;s clear marketers have higher expectations now.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[771,404,435],"class_list":["post-7540","post","type-post","status-publish","format-standard","hentry","category-news","tag-ai-strategy-2","tag-ai-disclosure","tag-marketing-leadership"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/comments?post=7540"}],"version-history":[{"count":0,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7540\/revisions"}],"wp:attachment":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/media?parent=7540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/categories?post=7540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/tags?post=7540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}