{"id":7558,"date":"2026-01-27T14:13:11","date_gmt":"2026-01-27T14:13:11","guid":{"rendered":"https:\/\/zebeh.com\/blog\/ai-steps-up-now-doing-real-marketing-work\/"},"modified":"2026-01-27T14:13:11","modified_gmt":"2026-01-27T14:13:11","slug":"ai-steps-up-now-doing-real-marketing-work","status":"publish","type":"post","link":"https:\/\/zebeh.com\/blog\/ai-steps-up-now-doing-real-marketing-work\/","title":{"rendered":"AI Steps Up: Now Doing Real Marketing Work"},"content":{"rendered":"<p>AI is leveling up from basic automation to tackling bigger marketing jobs.<\/p>\n<ol>\n<li>AI is now creating content: Optimove has an &#8220;AI Agent&#8221; to handle content creation.<\/li>\n<li>AI is optimizing strategies: Cognizant and Typeface have partnered to provide AI marketing solutions to enterprises.<\/li>\n<li>AI is managing whole campaigns: WPP launched WPP Production to scale AI-driven content creation globally.<\/li>\n<\/ol>\n<p>These moves show that AI is now being trusted with core marketing functions. GIGR even raised $5.4M Pre-Seed to automate creative workflows with AI Agent-Powered Marketing Solutions.<\/p>\n<p>Reader question: What marketing task would you most like to hand over to AI?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI is leveling up from basic automation to tackling bigger marketing jobs.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[366,360,362],"class_list":["post-7558","post","type-post","status-publish","format-standard","hentry","category-news","tag-ai-agents","tag-content-creation-2","tag-marketing-automation-2"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/comments?post=7558"}],"version-history":[{"count":0,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7558\/revisions"}],"wp:attachment":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/media?parent=7558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/categories?post=7558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/tags?post=7558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}