{"id":7583,"date":"2026-02-04T20:29:22","date_gmt":"2026-02-04T20:29:22","guid":{"rendered":"https:\/\/zebeh.com\/blog\/agentic-ai-how-its-shaking-up-marketing\/"},"modified":"2026-02-04T20:29:22","modified_gmt":"2026-02-04T20:29:22","slug":"agentic-ai-how-its-shaking-up-marketing","status":"publish","type":"post","link":"https:\/\/zebeh.com\/blog\/agentic-ai-how-its-shaking-up-marketing\/","title":{"rendered":"Agentic AI: How It’s Shaking Up Marketing"},"content":{"rendered":"

I’m seeing a big shift in marketing where AI is now making actual decisions, thanks to what’s being called “agentic AI”.<\/p>\n

What this means for you:<\/p>\n

    \n
  1. Kentico has extended its AI Strategy to Power Marketing Teams with an Agentic Marketing Suite.<\/li>\n
  2. Cognizant and NTT DATA are teaming up with companies like AWS and Typeface to put agentic AI into action.<\/li>\n
  3. Acquisitions, like Amplitude buying InfiniGrow for AI marketing analytics, show AI’s growing influence in marketing departments.<\/li>\n<\/ol>\n

    The bottom line is that agentic AI is moving beyond simple automation. It’s poised to transform how marketing teams operate and make strategic decisions.
    \nHow will agentic AI change your marketing strategy?<\/p>\n","protected":false},"excerpt":{"rendered":"

    I’m seeing a big shift in marketing where AI is now making actual decisions, thanks to what’s being called “agentic AI”.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[364,839,334],"class_list":["post-7583","post","type-post","status-publish","format-standard","hentry","category-news","tag-agentic-ai","tag-business-decisions","tag-marketing-automation"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/comments?post=7583"}],"version-history":[{"count":0,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7583\/revisions"}],"wp:attachment":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/media?parent=7583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/categories?post=7583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/tags?post=7583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}