{"id":7594,"date":"2026-02-08T14:13:02","date_gmt":"2026-02-08T14:13:02","guid":{"rendered":"https:\/\/zebeh.com\/blog\/ais-starring-role-in-marketings-next-act\/"},"modified":"2026-02-08T14:13:02","modified_gmt":"2026-02-08T14:13:02","slug":"ais-starring-role-in-marketings-next-act","status":"publish","type":"post","link":"https:\/\/zebeh.com\/blog\/ais-starring-role-in-marketings-next-act\/","title":{"rendered":"AI’s Starring Role in Marketing’s Next Act"},"content":{"rendered":"

AI is really shaking things up in marketing right now. Golden 1 Credit Union is exploring “Authentic AI Marketing” with Michael Daum, while Netcore is forecasting that AI agents could be running the show by 2026.<\/p>\n

Here\u2019s what this means for you:<\/p>\n

    \n
  1. Expect more funding for AI marketing\u2014Evertune AI just got $15M and Bluefish AI landed $20M to make their AI marketing tools even better.<\/li>\n
  2. Consider how you will balance AI with authenticity, as seen in Chipotle’s Super Bowl ad.<\/li>\n
  3. Evaluate AI’s role in content, as WSC Sports is focusing its AI-driven content strategy around Super Bowl marketing, and Scopely confirmed using generative AI for Star Trek Fleet Command ads.<\/li>\n<\/ol>\n

    So, AI is here to stay, but how brands use it is still up for grabs. Will AI be a game-changer or just another tool in the marketing toolbox?<\/p>\n","protected":false},"excerpt":{"rendered":"

    AI is really shaking things up in marketing right now.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[862,863,341],"class_list":["post-7594","post","type-post","status-publish","format-standard","hentry","category-news","tag-ai-driven-content","tag-ai-marketing-funding","tag-gen-ai-tools"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/comments?post=7594"}],"version-history":[{"count":0,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7594\/revisions"}],"wp:attachment":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/media?parent=7594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/categories?post=7594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/tags?post=7594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}