{"id":7595,"date":"2026-02-08T20:29:08","date_gmt":"2026-02-08T20:29:08","guid":{"rendered":"https:\/\/zebeh.com\/blog\/ai-to-boost-marketing-by-32b-but-proceed-wisely\/"},"modified":"2026-02-08T20:29:08","modified_gmt":"2026-02-08T20:29:08","slug":"ai-to-boost-marketing-by-32b-but-proceed-wisely","status":"publish","type":"post","link":"https:\/\/zebeh.com\/blog\/ai-to-boost-marketing-by-32b-but-proceed-wisely\/","title":{"rendered":"AI to Boost Marketing by $32B, But Proceed Wisely"},"content":{"rendered":"

It seems AI is poised to transform marketing, but we need to keep a balanced perspective. Experts believe AI could unlock $32 billion in marketing value, with Netcore predicting AI agents will run marketing by 2026.<\/p>\n

Here’s how to make the most of the AI revolution, while avoiding the pitfalls:<\/p>\n

    \n
  1. Optimize everything:<\/strong> Look at AI to improve areas from 360\u00b0 marketing solutions to CRM for hotels.<\/li>\n
  2. Don’t ditch human insight:<\/strong> Remember that human judgment is still essential, especially when it comes to measurement.<\/li>\n
  3. Fix measurement gaps:<\/strong> Address the current measurement problems before diving headfirst into AI.<\/li>\n
  4. Avoid deep cost cuts:<\/strong> Be careful not to cut costs so much that your brand loses relevance.<\/li>\n<\/ol>\n

    What’s your take? Are we ready for AI to take over marketing?<\/p>\n","protected":false},"excerpt":{"rendered":"

    It seems AI is poised to transform marketing, but we need to keep a balanced perspective.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[864,865,307,866],"class_list":["post-7595","post","type-post","status-publish","format-standard","hentry","category-news","tag-ai-measurement-2","tag-human-insight","tag-marketing-roi","tag-marketing-value"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/comments?post=7595"}],"version-history":[{"count":0,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7595\/revisions"}],"wp:attachment":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/media?parent=7595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/categories?post=7595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/tags?post=7595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}