{"id":7609,"date":"2026-02-13T14:13:11","date_gmt":"2026-02-13T14:13:11","guid":{"rendered":"https:\/\/zebeh.com\/blog\/is-ai-finally-taking-over-the-marketing-world\/"},"modified":"2026-02-13T14:13:11","modified_gmt":"2026-02-13T14:13:11","slug":"is-ai-finally-taking-over-the-marketing-world","status":"publish","type":"post","link":"https:\/\/zebeh.com\/blog\/is-ai-finally-taking-over-the-marketing-world\/","title":{"rendered":"Is AI Finally Taking Over the Marketing World?"},"content":{"rendered":"<p>I&#8217;ve been following the AI buzz in marketing, and the question is whether it&#8217;s truly taking over. The short answer is that AI is being integrated into many marketing functions, from research to customer experience.<\/p>\n<p>Here&#8217;s what&#8217;s happening:<\/p>\n<ul>\n<li>Companies like PubMatic are hiring marketing pros to boost AI growth.<\/li>\n<li>ROAS Digital is investing in AI systems.<\/li>\n<li>Oracle has AI agents to improve customer experiences.<\/li>\n<li>Domo launched Domo MMM, an AI-powered marketing measurement service.<\/li>\n<\/ul>\n<p>Why this matters: While AI offers many benefits, experts caution against using it to automate flawed workflows, especially since AI ROI confidence might be declining.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve been following the AI buzz in marketing, and the question is whether it&#8217;s truly taking over.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[312,708,872,883],"class_list":["post-7609","post","type-post","status-publish","format-standard","hentry","category-news","tag-ai-tools","tag-ai-investment-2","tag-marketing-measurement-2","tag-marketing-workflows-2"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/comments?post=7609"}],"version-history":[{"count":0,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7609\/revisions"}],"wp:attachment":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/media?parent=7609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/categories?post=7609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/tags?post=7609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}