{"id":7647,"date":"2026-02-27T08:38:48","date_gmt":"2026-02-27T08:38:48","guid":{"rendered":"https:\/\/zebeh.com\/blog\/ais-growing-role-in-marketing-the-rundown\/"},"modified":"2026-02-27T08:38:48","modified_gmt":"2026-02-27T08:38:48","slug":"ais-growing-role-in-marketing-the-rundown","status":"publish","type":"post","link":"https:\/\/zebeh.com\/blog\/ais-growing-role-in-marketing-the-rundown\/","title":{"rendered":"AI’s Growing Role in Marketing: The Rundown"},"content":{"rendered":"

AI’s impact on marketing is hard to ignore these days, with new integrations and platforms popping up all over. Here\u2019s what’s been happening:<\/p>\n

    \n
  1. New Leadership:<\/strong> Lenovo appointed a Global AI Marketing Lead on 09\/17\/2025, signaling a commitment to AI at the leadership level.<\/li>\n
  2. Platform Integrations:<\/strong> Google plans to bring Gemini AI to its Marketing Platform in March, pointing toward more AI-driven capabilities for marketers.<\/li>\n
  3. Platform Launches:<\/strong> Companies such as Custom Legal Marketing (CLM Sequoia) and Talented (mktgstack) are rolling out AI-powered platforms.<\/li>\n
  4. Investments & Partnerships:<\/strong> FirmPilot closed a $22M Series A-1, and WPP and Adobe are expanding their partnership to push AI transformation.<\/li>\n<\/ol>\n

    What’s your take?<\/p>\n","protected":false},"excerpt":{"rendered":"

    AI’s impact on marketing is hard to ignore these days, with new integrations and platforms popping up all over.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[351,938,882,371],"class_list":["post-7647","post","type-post","status-publish","format-standard","hentry","category-news","tag-ai-marketing-2","tag-cost-savings","tag-gen-ai","tag-marketing-platforms"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/comments?post=7647"}],"version-history":[{"count":0,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7647\/revisions"}],"wp:attachment":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/media?parent=7647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/categories?post=7647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/tags?post=7647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}