{"id":7726,"date":"2026-03-26T08:39:28","date_gmt":"2026-03-26T08:39:28","guid":{"rendered":"https:\/\/zebeh.com\/blog\/ai-as-the-new-target-customer-a-marketing-shift\/"},"modified":"2026-03-26T08:39:28","modified_gmt":"2026-03-26T08:39:28","slug":"ai-as-the-new-target-customer-a-marketing-shift","status":"publish","type":"post","link":"https:\/\/zebeh.com\/blog\/ai-as-the-new-target-customer-a-marketing-shift\/","title":{"rendered":"AI as the New Target Customer: A Marketing Shift"},"content":{"rendered":"<p>I&#8217;ve noticed a significant change happening: AI is evolving from just a tool to a potential customer base for marketers. This idea suggests a new direction in our field, making us rethink who we&#8217;re actually marketing to.<\/p>\n<p>Key actions taken:<\/p>\n<ul>\n<li>Recognizing AI &#8220;agents&#8221; as a new customer segment.<\/li>\n<li>Considering the implications for identity in marketing.<\/li>\n<li>Rethinking traditional marketing roles.<\/li>\n<li>Exploring new strategies for marketing to AI.<\/li>\n<\/ul>\n<p>The results: This shift has the potential to change how we understand marketing and the concept of identity itself. It&#8217;s opening up discussions about the future direction of our strategies.<\/p>\n<p>The key lesson for you: Start thinking about how your marketing efforts might target AI agents in the future. This could reshape how you approach customer engagement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve noticed a significant change happening: AI is evolving from just a tool to a potential customer base for marketers.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[366,762,1042],"class_list":["post-7726","post","type-post","status-publish","format-standard","hentry","category-news","tag-ai-agents","tag-future-of-marketing","tag-target-audience"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/comments?post=7726"}],"version-history":[{"count":0,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7726\/revisions"}],"wp:attachment":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/media?parent=7726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/categories?post=7726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/tags?post=7726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}