{"id":7729,"date":"2026-03-27T08:38:45","date_gmt":"2026-03-27T08:38:45","guid":{"rendered":"https:\/\/zebeh.com\/blog\/ai-divides-marketing-embracing-tech-vs-rejecting-it\/"},"modified":"2026-03-27T08:38:45","modified_gmt":"2026-03-27T08:38:45","slug":"ai-divides-marketing-embracing-tech-vs-rejecting-it","status":"publish","type":"post","link":"https:\/\/zebeh.com\/blog\/ai-divides-marketing-embracing-tech-vs-rejecting-it\/","title":{"rendered":"AI Divides Marketing: Embracing Tech vs. Rejecting It"},"content":{"rendered":"

Marketing is at an interesting crossroads, with some brands resisting AI while others are all in. Here\u2019s the breakdown:<\/p>\n

    \n
  1. Anti-AI Movement:<\/strong> Aerie’s recent campaign with Pamela Anderson is a prime example of brands deliberately moving away from AI-generated content.<\/li>\n
  2. AI Adoption:<\/strong> Many companies are rapidly integrating AI into their content creation, marketing analytics, and automation of marketing and sales tasks.<\/li>\n
  3. Rise of AI Agents:<\/strong> We’re seeing the emergence of AI “agents” designed to handle various marketing functions.<\/li>\n
  4. AI Platforms:<\/strong> Firms like Zeta Global are launching comprehensive AI marketing platforms. AI is also being used to reshape consumer segmentation and team structures.<\/li>\n<\/ol>\n

    What’s your take?<\/p>\n","protected":false},"excerpt":{"rendered":"

    Marketing is at an interesting crossroads, with some brands resisting AI while others are all in.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[366,1048,1047,445],"class_list":["post-7729","post","type-post","status-publish","format-standard","hentry","category-news","tag-ai-agents","tag-aerie","tag-anti-ai-campaign","tag-zeta-global"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/comments?post=7729"}],"version-history":[{"count":0,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7729\/revisions"}],"wp:attachment":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/media?parent=7729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/categories?post=7729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/tags?post=7729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}