{"id":7741,"date":"2026-03-31T07:38:52","date_gmt":"2026-03-31T07:38:52","guid":{"rendered":"https:\/\/zebeh.com\/blog\/apple-hires-google-vp-ai-marketing-intensifies\/"},"modified":"2026-03-31T07:38:52","modified_gmt":"2026-03-31T07:38:52","slug":"apple-hires-google-vp-ai-marketing-intensifies","status":"publish","type":"post","link":"https:\/\/zebeh.com\/blog\/apple-hires-google-vp-ai-marketing-intensifies\/","title":{"rendered":"Apple Hires Google VP: AI Marketing Intensifies"},"content":{"rendered":"<p>Apple&#8217;s making a big play in the AI space, and I think it&#8217;s worth breaking down what&#8217;s happening.<\/p>\n<p>The Myth: AI is just a tech fad that won&#8217;t really change marketing.<\/p>\n<p>The Reality: Apple just hired Lilian Rincon, previously a Google VP, to ramp up its AI marketing efforts, particularly focusing on Siri. This move suggests that AI is becoming a core strategy, not just a side project. Plus, we\u2019re seeing AI &#8220;agents&#8221; handle actual marketing tasks.<\/p>\n<p>The truth is&#8230;<\/p>\n<ul>\n<li>AI&#8217;s impact is being showcased at events like POSSIBLE 2026 and Neuron Nights Edition 6.<\/li>\n<li>Apple&#8217;s investment points to AI&#8217;s growing importance for even the biggest players.<\/li>\n<li>Marketing automation is increasingly driven by AI.<\/li>\n<\/ul>\n<p>Why this matters: With Apple making such a significant move and AI tools becoming more common, it&#8217;s clear that AI is reshaping marketing strategies. Staying informed and adapting to these changes is crucial for staying competitive.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple&#8217;s making a big play in the AI space, and I think it&#8217;s worth breaking down what&#8217;s happening.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[351,1050,362],"class_list":["post-7741","post","type-post","status-publish","format-standard","hentry","category-news","tag-ai-marketing-2","tag-lilian-rincon","tag-marketing-automation-2"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/comments?post=7741"}],"version-history":[{"count":0,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7741\/revisions"}],"wp:attachment":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/media?parent=7741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/categories?post=7741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/tags?post=7741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}