{"id":7761,"date":"2026-04-06T19:28:49","date_gmt":"2026-04-06T19:28:49","guid":{"rendered":"https:\/\/zebeh.com\/blog\/ai-as-marketings-growth-engine-an-expert-take\/"},"modified":"2026-04-06T19:28:49","modified_gmt":"2026-04-06T19:28:49","slug":"ai-as-marketings-growth-engine-an-expert-take","status":"publish","type":"post","link":"https:\/\/zebeh.com\/blog\/ai-as-marketings-growth-engine-an-expert-take\/","title":{"rendered":"AI as Marketing&#8217;s Growth Engine: An Expert Take"},"content":{"rendered":"<p>Marketing is being reshaped by AI, and the changes are significant. AI is being used in performance marketing, with companies like MyPlanAdvocate (MPA) bringing &#8220;AI-Powered Performance Marketing&#8221; in-house. It&#8217;s also changing ad targeting beyond just keywords. The rise of AI in marketing seems to be ramping up for 2026.<\/p>\n<p>What I learned:<\/p>\n<ul>\n<li>AI is being used for personalization and lead generation.<\/li>\n<li>SaaStr will teach how to create a virtual &#8220;AI VP of Marketing&#8221; in May.<\/li>\n<li>Data quality is becoming a key differentiator because of AI.<\/li>\n<\/ul>\n<p>How you can apply this: Think about how AI can improve your marketing. Could AI help with personalization, lead generation, or ad targeting? What steps can you take now to prepare for AI&#8217;s growing role by 2026?<\/p>\n<p>Now it&#8217;s your turn: What&#8217;s one area in your marketing where you see the biggest potential for AI to make a difference?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing is being reshaped by AI, and the changes are significant.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[1092,496,565],"class_list":["post-7761","post","type-post","status-publish","format-standard","hentry","category-news","tag-ai-vp","tag-lead-generation","tag-performance-marketing"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/comments?post=7761"}],"version-history":[{"count":0,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7761\/revisions"}],"wp:attachment":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/media?parent=7761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/categories?post=7761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/tags?post=7761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}