{"id":7773,"date":"2026-04-10T19:29:34","date_gmt":"2026-04-10T19:29:34","guid":{"rendered":"https:\/\/zebeh.com\/blog\/ai-martech-is-booming-but-proceed-with-caution\/"},"modified":"2026-04-10T19:29:34","modified_gmt":"2026-04-10T19:29:34","slug":"ai-martech-is-booming-but-proceed-with-caution","status":"publish","type":"post","link":"https:\/\/zebeh.com\/blog\/ai-martech-is-booming-but-proceed-with-caution\/","title":{"rendered":"AI Martech is Booming (But Proceed with Caution)"},"content":{"rendered":"<p>I&#8217;ve been tracking how AI is changing marketing, and there&#8217;s a lot to unpack. 88% of marketers are reportedly using AI already.<\/p>\n<p>Here&#8217;s the story: Companies are doubling down on AI. Canva bought Simtheory and Ortto to enhance its AI and marketing automation features. Microsoft and Publicis Groupe are growing their partnership to integrate &#8220;agentic AI&#8221; into marketing. Plus, AI marketing compliance startup Haast got $17 million in Series A funding.<\/p>\n<p>Why it matters:<\/p>\n<ul>\n<li>AI adoption is already very high among marketers.<\/li>\n<li>Big players are investing heavily in AI-powered marketing solutions.<\/li>\n<li>Visible AI is four times more likely to hurt brand trust than help it.<\/li>\n<\/ul>\n<p>What&#8217;s next? Brands need to tread carefully as they implement AI. It seems that transparency and responsible AI practices will be crucial for maintaining customer trust.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve been tracking how AI is changing marketing, and there&#8217;s a lot to unpack.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[1102,443,334],"class_list":["post-7773","post","type-post","status-publish","format-standard","hentry","category-news","tag-ai-compliance-2","tag-agentic-ai-3","tag-marketing-automation"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/comments?post=7773"}],"version-history":[{"count":0,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7773\/revisions"}],"wp:attachment":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/media?parent=7773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/categories?post=7773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/tags?post=7773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}