{"id":7779,"date":"2026-04-12T19:29:16","date_gmt":"2026-04-12T19:29:16","guid":{"rendered":"https:\/\/zebeh.com\/blog\/ai-in-marketing-hype-or-security-risk\/"},"modified":"2026-04-12T19:29:16","modified_gmt":"2026-04-12T19:29:16","slug":"ai-in-marketing-hype-or-security-risk","status":"publish","type":"post","link":"https:\/\/zebeh.com\/blog\/ai-in-marketing-hype-or-security-risk\/","title":{"rendered":"AI in Marketing: Hype or Security Risk?"},"content":{"rendered":"<p>AI is being used in marketing, but there&#8217;s a debate brewing. While many are excited about the advantages of AI, such as automation, some experts are raising concerns that the potential risks are not being addressed properly.<\/p>\n<p>Why it matters:<\/p>\n<ul>\n<li>Ranjan Roy suggests that the current enthusiasm for AI could be distracting from important security weaknesses.<\/li>\n<li>Reports show AI models are being trained using inaccurate brand information.<\/li>\n<li>Consumers can often tell when ads are written by AI, which impacts trust.<\/li>\n<\/ul>\n<p>It seems that we need to take a step back and look at how to use AI responsibly. The conversation needs to shift towards addressing these AI-related risks.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI is being used in marketing, but there&#8217;s a debate brewing.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[1104,1105,1063],"class_list":["post-7779","post","type-post","status-publish","format-standard","hentry","category-news","tag-ai-bias","tag-ad-authenticity","tag-brand-safety"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/comments?post=7779"}],"version-history":[{"count":0,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/posts\/7779\/revisions"}],"wp:attachment":[{"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/media?parent=7779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/categories?post=7779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zebeh.com\/blog\/wp-json\/wp\/v2\/tags?post=7779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}